Strategic Marketing and Communications
What We Do:
SMAC implements programs addressing the law school’s highest priority marketing and communications objectives using a variety of tools: the law school’s website, print and electronic publications, branded materials supporting the law school’s reputation, outreach to local, regional and national media regarding story/coverage opportunities for ‘earned media,’ as well as advertising/underwriting.
The creativity and dynamism so evident on our campus means that SMAC has many more opportunities to support campus successes, (and events, programs, projects and priorities) than we have the bandwidth to address. We will always do the best we can to accommodate your needs and can be especially helpful with good advance notice (90 days is usually good, but more helps). Yet for projects demanding a turnaround faster than we can meet, or that must occur at a time when we are focusing on other resource-intensive projects, we will do our best to refer you to competent, reliable off-campus resources.
SMAC’s “Manifesto”
SMAC plays a central role in expressing the vitality and excellence of Pacific McGeorge's programs, facilities, reputation and external support, through:
- Cultivating and engaging students, alumni, faculty, the legal community and other constituent communities;
- Facilitating outreach and achievement by the Alumni Association, its Board of Directors and Regional Chapters; and,
- Communicating the law school's purpose, values and priorities via compelling print and electronic initiatives, media relations/cultivation, special events, and other communications efforts.
SMAC Personnel List:
 | John McIntyre, Assistant Dean, Strategic Marketing & Communications: John is responsible for overall department operation, budget, marketing and communications priorities, working with Sr. Staff and other campus leaders to determine their priorities, as well. He makes frequent contact with the media to push priority stories. Contact Info:  Email or Ext. 7152. |
 | Susan Williams, Executive Secretary: |
 | Lori Hall, Graphic Designer Lori provides graphic design for print and electronic publications and coordinates production of campus ‘branded’ forms, including letterhead, business cards and business forms. Her work assignments are coordinated and prioritized by Jessica Hartwell. Contact Info: Email or Ext. 7096 |
 | Mike Curran, Manager, Publications & Media Relations Mike is the primary editor of Pacific Law magazine and other large campus publications. He writes press releases, web copy, and makes frequent contact with the media to push campus priority stories. Contact Info: Email or Ext. 7115 |
 | Swift Bivens, Web Manager Swift is responsible for the operation and infrastructure of the law school’s website and the content management system, and plays a central role with the content on the law school’s portal, all in coordination with the University’s OIT. Contact Info: Email or Ext. 7285 |
 | Jessica Hartwell, Production Manager Jessica manages the intake process and scheduling of all production efforts, clarifying client needs, expectations and SMAC’s ability to serve. On the occasions where SMAC is unable to meet client needs, Jessica plays a role in outsourcing. Additionally, she manages project scheduling for Lori Hall and Swift Bivens. Contact Info: Email or Ext. 7305 |
 | Courtney Stutts, Marketing Communications Writer |